marketing and product branding #marketing

Content Marketing began as an offshoot of digital marketing but today its a marketing tool in its own right, so much so that digital media is but a delivery tool of the content marketing. This is due to just one thing- VALUE ADDITION!

Digital Marketing is on the verge of being nominated" the cliche of the year!" - all aspects dissected, scrutinized at an atomic level- Done and Dusted! Are we sure of its success? Do we really understand what and how of it? lets dive into few more case studies, at the peril of diving into subatomic level......

With all the noise about technology, AI marketing, Targeted marketing, lets pause one step back and revisit the age old - TRADITIONAL MARKETING? Is the era of traditional marketing really dead? Are the brands resorting to traditional marketing majorly not making any impact? if Yes where?

Market Segmentation after the digital revolution has been innovative in one aspect and that is GENERATIONAL SEGMENTATION- a concept hitherto almost nonexistent has suddenly become one of the significant demographics. Also, like other segmentation here too the product/ service has to concentrate on two things. Different versions of the product to suit differing generation like NIKE. Positioning the same product differently to different generation like AMUL

Is marketing always about advertisement and reaching out or announcing our presence? Read on to find how a simple strategy and seemingly innocuous parking can actually build a ecosystem...

consumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....

India, growing as one of the largest consumer market also makes for the most interesting study in consumer behaviour. The basis of branding and marketing of any product after the product itself is BRANDING....

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