marketing and product branding

Most lean startups fail not because their product is bad, but because their Authority Signal is weak. You don’t need a Super Bowl ad; you need a strategic framework. At Tangz Consult, we’ve broken down how to build "High-Authority Branding" on a "Lean Budget"

Content Marketing began as an offshoot of digital marketing but today its a marketing tool in its own right, so much so that digital media is but a delivery tool of the content marketing. This is due to just one thing- VALUE ADDITION!

Digital Marketing is on the verge of being nominated" the cliche of the year!" - all aspects dissected, scrutinized at an atomic level- Done and Dusted! Are we sure of its success? Do we really understand what and how of it? lets dive into few more case studies, at the peril of diving into subatomic level......

With all the noise about technology, AI marketing, Targeted marketing, lets pause one step back and revisit the age old - TRADITIONAL MARKETING? Is the era of traditional marketing really dead? Are the brands resorting to traditional marketing majorly not making any impact? if Yes where?

Market Segmentation after the digital revolution has been innovative in one aspect and that is GENERATIONAL SEGMENTATION- a concept hitherto almost nonexistent has suddenly become one of the significant demographics. Also, like other segmentation here too the product/ service has to concentrate on two things. Different versions of the product to suit differing generation like NIKE. Positioning the same product differently to different generation like AMUL

Is marketing always about advertisement and reaching out or announcing our presence? Read on to find how a simple strategy and seemingly innocuous parking can actually build a ecosystem...

consumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....

Which gaps is 10 month old Zepto filling which bigwig like jio mart failed? How are Indian consumers dictating the products, manufacturer and even international brands? To find out read on...

Swiggy ecosystem, coco-cola supply chain and lays new product mix and even Toyota's supplier management all have something in common.....Read on to find more...

Continuing with the series of 5C of Marketing, we explore the fourth C which is the context setting of the marketing. This Context setting in turn can be easily captures through the PESTLE format

India, growing as one of the largest consumer market also makes for the most interesting study in consumer behaviour. The basis of branding and marketing of any product after the product itself is BRANDING....

Of the 5c of Marketing Strategy lets delve into the first one namely COMPANY with an example of Domino's pizza in India......